Only if your product clearly distinguishes themselves from those of your competitors will you have the seller’s advantage of providing a unique product to the buyer and therefore mandating an improved price for those products. If your products does not have an associated license, then the trade dictates lower prices and quantities. A license can help you set your product apart from the competition by enhancing it with emotion and therefore achieving a unique selling proposition.

The use of a relevant license can bring you a clear competitive advantage. In particular, as costs for design and brand development continue to escalate while at the same time the lifespan of products tend to have a shorter lifespan or in the worse scenario, even a total failure. However, the already established popularity of topical licenses and their established images enables you to reach your target group with very little wasted coverage.