Entertainment & Merchandisig AG
Excellence in Licensing since 1980
Welcome to V.I.P. !
Only if your product clearly distinguishes themselves from those of your competitors will you have the seller’s advantage of providing a unique product to the buyer and therefore mandating an improved price for those products. If your products does not have an associated license, then the trade dictates lower prices and quantities. A license can help you set your product apart from the competition by enhancing it with emotion and therefore achieving a unique selling proposition.
The use of a relevant license can bring you a clear competitive advantage. In particular, as costs for design and brand development continue to escalate while at the same time the lifespan of products tend to have a shorter lifespan or in the worse scenario, even a total failure. However, the already established popularity of topical licenses and their established images enables you to reach your target group with very little wasted coverage.
If you are looking for the right license for your products or you are considering licensing your own brand, V.I.P. is your competent professional for both occasions. V.I.P. has been in business for over thirty years and due to our vast experience and proven past performance, we are confident that we will provide you with comprehensive expertise.
V.I.P. has represented such renowned clients as Stars Wars, James Bond, Marilyn Monroe, Elvis Presley, The National Football League NFL, Pepsi Cola, IBM, Fabergé and so many others. Please also review our articles on the German speaking licensing markets in the LIMA endorsed books “Basics of Licensing” and “Business of Licensing.”
Michael A. Lou
CEO
V.I.P Licenses
V.I.P License Marketing
- Observation of the relevant markets (in particular such segments using trademarks, celebrities or licensed characters with regard to products, re-launches , advertising and promotion)
- Observation of European and international licensing markets/industries offers and demand
- Direct mailings to about 10.000 potential licensees p.a. including advertising agencies in Germany, Austria and Switzerland and beyond
- Continued individual mailings to selected prospects from our own customized data base
- Special presentations to selected circles of potential licensees for certain properties
- Comprehensive Internet presentation of properties represented with monthly updates
- Exhibition and/or intensive visits at/of the major trade shows (Nuremberg Toy Fair, Frankfurt Book Fair, ISPO Sports Fair, Frankfurt Spring Fairs Premiere and Ambiente, Frankfurt Fall Tendence, Mens + Ladies Fashion Show, Leather Fair, Kid + Youth Fair, ISM Sweets and Biscuits Fair, ANUGA Food Fair, Bread + Butter Berlin, GamesCom, DMExco, Brand Licensing Europe, Licensing Show Las Vegas, Licensing Market Munich, Licensing Day Cologne and other major European shows)
- Lecturing at special seminars at universities, Marketing Clubs, the Association of German Advertising Agencies a.o. to sensibilise new target groups for the licensing business.
- Frequent contributions in public and trade press. In fact, V.I.P is probably the licensing agency with the most media coverage (that includes often also the products of the licensees) over the past 30 years
- Intensive PR activities, also in public media to enhance consumers interest in licensed products
